My first experience with web analytics starts with Google Analytic, as part of my previous employer’s website design, re-launch and marketing (www.bonicadive.com). It was right before we head down to Florida for a major industry trade show. At first I was very impressed of the information it can collect and show, including the number of unique visitors, where the visits come from, and page viewed per visit. The information shows that most of our visitors are from US, which accurately reflects our large US customer base. This gave me a sigh of relief and cast away some of my boss’s doubt in implementing these web tools.
During our trade show in Florida, we encourage our visitors to check out our website. A lot of them did exactly that, which was reflected in the Analytics as a spike of visits from Florida during the week of show. We have also met many international customers from Europe and South America, and their visits to our website were also tracked by the Analytics. These features and information provided by Analytics certainly helped us to track our marketing efforts when we experiment with SEO optimization, Google Adwords and landing pages.
Twitter tracking tools such as Tweetcloud can be a quick and useful tool to explore people’s recent topics of interest (if they are active on Twitter). It’s a bit like hearing the word out there as if you are working with that person before you even meet him/her. I just did a quick tweetcloud on Globe and Mail. The common keywords are Canada, Canadian, Egypt, protests, NHL, and U.S., which correctly fits its profile. Another search on New York Times results in Egypt, Obama, Protests, Mubarak and Republicans which are more related to the US public.
There are still many web analytics tool out there to be learnt, and they are surely an integral part of any online marketing strategies.
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